How to move regular customers from Pyszne and Wolt to your own site — 7 ways
Ivan Bagno · · 6 min read
You do not have to leave the aggregators. It is enough that customers who already know you start ordering directly — then each of their orders stops costing 13–30% commission.
- Keep the aggregator for new customers; move regulars to your own site.
- A concrete benefit works best: first-order discount, points, a lower price on your site.
- Make it easy: QR code in the bag, link in Google and on Instagram, an SMS after a call.
- Check your platform contract — some restrict promotional materials in app orders.
Why it pays off
A customer who orders every week through an aggregator costs you a commission on every order. With a 70 zł order and 25% commission that is 17.50 zł a week — about 900 zł a year per regular. On your own site you pay only a flat subscription plus the online payment fee (e.g. BLIK via Stripe: 1.6% + 1 zł).
7 ways
1. A flyer with a QR code in the bag
The simplest and most effective channel: the customer holds the flyer at the moment they are happy with the food. The QR code leads straight to your menu, next to a first-order discount code. Note: some platform contracts restrict promotional materials in app orders — check yours; you can always hand out flyers with pickup and phone orders.
2. A first-order discount on your site
For example −10% with code WITAJ10. The discount costs you a few złoty once; the aggregator commission costs you a dozen every week.
3. A lower price on your site than in the app
Restaurants raise app prices anyway to cover the commission. Just say so: “cheaper on our site”. Even at a 10% lower price you earn more than through the aggregator.
4. Loyalty points only on your site
Points only work where you know the customer — on your own site. A free drink or sauce after a few orders is a small cost and a big reason to come back directly.
5. An “Order online” link in Google
Add a link to your ordering site in your Google Business Profile. A customer searching for your restaurant by name lands with you, not in an app.
6. Instagram and Facebook
Link in bio, a pinned post with a discount code, stories with “only on our site” specials.
7. An SMS after a phone call
When a customer calls and the line is busy or the kitchen is at peak, text them a link to the menu. The site takes the order even when nobody can pick up the phone.
How to check it works
- Count site orders week by week — growth should be visible within 1–2 months.
- Use separate discount codes on the flyer, in Google and on Instagram to see which channel works.
- Watch the share of online payments: in the pizzeria chain from our case study 85% of customers pay online.
See your own ordering site in 10 seconds
Type your restaurant’s name — we’ll show you how your site would look. No sign-up.
FAQ
Do I have to leave Pyszne or Wolt?
No. Aggregators are good for getting new customers. It pays to move those who order regularly to your own site.
Can I put flyers in app orders?
It depends on your platform contract — some restrict promotional materials in app orders. Check the contract; you can always hand out flyers with pickup and phone orders.
How much do I save on one regular?
With a weekly 70 zł order and 25% commission — about 900 zł a year.